Clusterfluff – New flavor from Ben & Jerry’s and exclusive giveaway on AromaCookery!

Update (Mon, 18 April 2011): Winners for the giveaway have been picked! Refer to bottom of post for names of winners.

A luscious scoop of Clusterfluff!

Introducing Clusterfluff — Ben & Jerry’s brand new flavor for 2011! If you’re a peanut butter and caramel lover, this latest creation — a groovy combo of peanut butter ice cream, caramel cluster pieces, marshmallow swirls, and peanut butter swirls — will rock your world! Singapore is the first country outside of the USA where Clusterfluff is available.

For me, the best part of Clusterfluff is the creamy peanut butter ice cream base and caramel clusters. The ice cream has an intense nutty and buttery flavor that I love. Small nuggets of crunchy caramel and bits of peanut also complement the smoothness and subtle saltiness of the ice cream very nicely!

I couldn’t detect much of the marshmallow swirls, but I think the flavor balance is just right like this. Too much marshmallow would make the entire combo too sweet and cloying.

At a recent preview party for Ben & Jerry Moolets, we also got to sample Clusterfluff in three different styles:

Clusterfluff on brownie

Have it on a warm, fudgy brownie, or…

Clusterfluff in waffle bowl

…in a freshly baked waffle bowl. And the most decadent of all…

Clusterfluff in Legendairy Ice Cream Shake

Ben & Jerry’s Legendairy Ice Cream Shake! This is so sinful it shouldn’t even be legal!!

The brownie, waffle bowl, and ice cream shake are available at all Ben & Jerry’s Scoop Shops.

Image credit: Ben & Jerry's Singapore

By 13 April 2011, Clusterfluff will be available island-wide in all major supermarkets and Ben & Jerry’s scoop shops in Singapore.

Image credit: Ben & Jerry's Singapore

Another wonderful piece of news: Tomorrow (Tuesday, 12 April 2011) is Ben & Jerry’s Free Cone Day!

Ben & Jerry’s Singapore’s Free Cone Day 2011 is in support of Dyslexia Association of Singapore. Simply head down to participating Scoop Shops, grab a free cone, and donate some change to help dyslexic kids. All proceeds will go to the Dyslexia Association of Singapore, a non-profit organisation dedicated to helping dyslexic kids overcome their learning difficulty and achieve more in life.

Participating Scoop Shops:

12pm — 7pm

  1. VivoCity
  2. Raffles City
  3. Dempsey
  4. The Heeren
  5. Great World City
  6. The Cathay
  7. United Square

12pm — 5pm:

  1. Sentosa
  2. Zoo @ entrance
  3. Jurong Bird Park @ Hawk Cafe

These are the 5 flavors available on Free Cone Day 2011:

  1. Clusterfluff
  2. A Cookie Affair
  3. Phish Food
  4. Vanilla
  5. Strawberry Cheesecake

By participating in Free Cone Day, you can kill 3 birds with one stone: Get a free ice cream cone, sample Ben & Jerry’s newly launched Clusterfluff, and do your part to help dyslexic children. Awesomeness!

Collector's item

I also have some goodies to give away! The grand prize is a Ben & Jerry’s limited edition iPhone 4 case (design: Ice Cream). In addition, there are two sets of Ben & Jerry’s notebook and a pair of pencils.

Simply name 4 main components in Clusterfluff (hint: go to first paragraph of this post, answers highlighted in bold).

Leave your answer in the comment box below, together with a valid email address (so that I can contact you). Three AromaCookery readers will be picked via random number generator. The first winner will win the limited edition iPhone 4 case, and the other two will get a notebook and two pencils.

Contest is open only to those residing in Singapore, and closes Sunday, 17 April 2011 (23:59hrs). Good luck!

Update (Mon, 18 April 2011):

The contest has ended and 3 lucky winners (first three random numbers are: 16, 6, 28) have been picked. Congratulations to Keane, Man Jing, and Disa! Keane wins the iPhone 4 case, and Man Jing and Disa will each get a notebook and two pencils.

Thank you to everyone who participated in this giveaway! Please don’t be too disappointed if you didn’t get picked this time. Watch this blog for future giveaways!

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Comments

  1. Derrick Yeo says

    The 4 main components are :

    peanut butter ice cream,
    caramel cluster pieces,
    marshmallow swirls, and
    peanut butter swirls

    i would love the iphone case for my new iphone !

  2. says

    The 4 Main Components are:-
    1. Peanut butter ice cream
    2. Caramel cluster pieces
    3. Marshmallow swirls
    4. Peanut butter swirls

    Yeah!!!! Hope I can win the “Ben & Jerryโ€™s notebook and a pair of pencils” for my boy ๐Ÿ™‚

  3. Koh Jun Jie Jason says

    peanut butter ice cream,
    caramel cluster pieces,
    marshmallow swirls,
    and peanut butter swirls

    Hope i can win =)

  4. Man Jing says

    1. peanut butter ice cream, 2. caramel cluster pieces, 3. marshmallow swirls, and 4. peanut butter swirls

  5. y. says

    Peanut butter ice cream, caramel cluster pieces, marshmallow swirls, and peanut butter swirls.

    The new flavor looks so good. Definitely going to try.

  6. S says

    peanut butter ice cream, caramel cluster pieces, marshmallow swirls, and peanut butter swirls!

    I so wanna go for free cone day but I’m overseas for work ๐Ÿ™

  7. eileen says

    1) Peanut butter ice cream
    2) Caramel cluster pieces
    3) Marshmallow swirls
    4) Peanut butter swirls

  8. Candice says

    1. Peanut butter ice cream
    2. Caramel cluster pieces
    3. Marshmallow swirls
    4. Peanut butter swirls

  9. niconel437 says

    Hi there,

    4 Main Components:
    1. Peanut butter ice cream
    2. Caramel cluster pieces
    3. Marshmallow swirls
    4. Peanut butter swirls

    love,
    BIG fan of Ben & Jerry

  10. XiangXiang says

    Wat a combination for the new flavor : peanut butter ice cream, caramel cluster pieces, marshmallow swirls, and peanut butter swirls โ€”
    Oh can imagine that melt in my mouth!!
    God bless me to win the iphone case ๐Ÿ˜‰
    Cheers and happy cone day!! Love this!!!

  11. Tymon Toh says

    The 4 main components:
    peanut butter ice cream,
    caramel cluster pieces,
    marshmallow swirls, and
    peanut butter swirls

    BEN AND JERRY’S!!!

  12. LIN says

    peanut butter ice cream, caramel cluster pieces, marshmallow swirls, and peanut butter swirls

  13. Keane says

    1) peanut butter ice cream
    2) caramel cluster pieces
    3) marshmallow swirls
    4) peanut butter swirls

    Really hope I could win any of the prizes above stated!

  14. Kyna says

    1) peanut butter ice cream
    2) caramel cluster pieces
    3) marshmallow swirls
    4) peanut butter swirls

  15. Chantel Ho says

    Ans:
    peanut butter ice cream
    caramel cluster pieces
    marshmallow swirls
    peanut butter swirls

  16. Solange Chee says

    1. peanut butter ice cream
    2. caramel cluster pieces
    3. marshmallow swirls
    4. peanut butter swirls

  17. L Chee says

    Hi Julia!

    The 4 main components in Clusterfluff consist of peanut butter ice cream, caramel cluster pieces, marshmallow swirls, and peanut butter swirls. ๐Ÿ™‚

  18. Susan Lee says

    The 4 Main Components are:-
    1. Peanut butter ice cream
    2. Caramel cluster pieces
    3. Marshmallow swirls
    4. Peanut butter swirls

    I want to win something ๐Ÿ˜‰

  19. Nadia says

    Heyy there ๐Ÿ™‚

    The main components are:
    – Peanut butter ice cream
    – Caramel cluster pieces
    – Marshmallow swirls
    – Peanut swirls

    All the best to everyone~ ๐Ÿ˜€

  20. Jeffrey Tan says

    The four main components are peanut butter ice cream , caramel cluster pieces , marshmallow swirls and peanut butter swirls.

  21. Julia says

    peanut butter ice cream,
    caramel cluster pieces,
    marshmallow swirls,
    and peanut butter swirls

  22. Mel says

    Hi Julia,

    The 4 main components in Ben & Jerry’s Clusterfluff are:
    1) peanut butter ice cream,
    2) caramel cluster pieces,
    3) marshmallow swirls,
    4) peanut butter swirls
    Thanks!

  23. Bena says

    Hi, the 4 main components are peanut butter ice-cream, caramel cluster pieces, marshmallow swirls and peanut butter swirls.

  24. Lucie says

    Peanut butter ice cream, caramel cluster pieces, marshmallow swirls, and peanut butter swirls.

  25. Disa says

    Peanut butter ice cream, caramel cluster pieces, marshmallow swirls, and peanut butter swirls! Thanks!

  26. says

    Ans:
    peanut butter ice cream, caramel cluster pieces, marshmallow swirls, and peanut butter swirls

    I’ll love to win myself a iphone4 cover and hopefully i wont eat it up if i win… Haha… Ben & Jerry ice cream just too delicious…

  27. Keane. says

    Hi Julia,
    Thanks very much for the b&j ip4 case and the notepad! Love it! Just received it today!
    Thanks alot and cheers,
    Keane.