How rich and how good?
Rich & Good Cake Shop is an old-school bakery in Kandahar Street. I’ve heard many rave reviews about their signature Swiss roll. Since I happened to be in Kampong Glam today, I went to look for it.
Their Swiss roll comes in a mind-boggling array of flavors, including mango, strawberry, chocolate, blueberry, coffee, green tea (though not all might be available at the same time). I bought kaya and durian as these two are their bestsellers.
Kaya roll and durian roll, S$6.50 each.
Their Swiss roll is very distinctive. While most cake shops have thick and fluffy rolls, Rich & Good’s rolls are long (about 30cm/12″) and skinny (about 5cm/2″ in diameter).
After you slice them up, they become dainty Swiss roll slices. Great to serve at a tea party!
Kaya roll, sliced.
Now, for the taste test. Although dense in texture, the sponge cake is very fine, soft, moist, and eggy. The fudge-like kaya isn’t too sweet, but could definitely be more generous in amount.
Overall, it tastes very old-school, very toothsome, and definitely very more-ish!
Durian roll, sliced.
The durian roll certainly smelled and looked tantalizing, with durian pulp spilling out as I sliced the cake. However, the heavy durian scent is rather artificial, most probably pumped up with durian essence. Also, there’s a strong, slightly unpleasant after-taste that I don’t exactly appreciate.
Well, the rolls were rich and good, but I thought they could be richer and better. Good enough to drop by if I happen to be in the vicinity, but not if I have to make a special trip.
Rich & Good Cake Shop
24 Kandahar Street
Singapore 198887
Tel: (65) 6294 3324
Mon to Sat: 9am – 5pm
Closed: Sun & PH
Hear Julia on radio every Thursday at 11:10am & 12:10pm as she shares a Foodie Lunch Pick on 938LIVE's Lunch Box with hosts Howie Lim and Desmond Wong. 
I totally agree with your review on the kaya one. Got a chance to try this when 1 of our colleagues decided to walk there from our office to buy it! We had a great tea party in the office
So nice of your colleague to walk there and back just to bring you guys cake!
Love these rolls too! Remembered they used to be thicker and cheaper about 5 years ago… oh well, inflation plays a part, I guess
hey, if they increased the price, then they shouldn’t downsize the rolls at the same time!
and yes, inflation sucks.
try their almond cookies -)
thanks for the tip!