“Mmm…what have you got in the box? Smells so yummy!” exclaimed the taxi driver, moments after after I got into his vehicle.
“Eh, muffins!” I laughed sheepishly.
“Are they good?” he asked.
“Dunno,” I replied. “It’s my first time buying them. They smelled really delicious, and I saw lots of people buying, so I’m bringing some home to try!”
Actually, I was at Toa Payoh Lorong 1 Market & Food Centre to review Come Daily Fried Hokkien Prawn Mee, when I smelled the aroma of freshly baked muffins and couldn’t resist checking out the source of the aroma.
Apparently, Bliss Haven has already made quite a name for itself, having been featured in Straits Times and 8 Days. It seems they also have many regular fans, as evidenced by an endless stream of customers snapping up muffins by the dozens.
As soon as a fresh batch of muffins emerged from the oven, they were immediately whisked into waiting boxes. They were, literally, selling like hot cakes!
In recent years, there’s been a gradual increase in the number of muffin specialty stores in hawker centres and HDB shops. I think the popularity of these muffins is their resemblance to cupcakes. Made using the creaming method, the result is more cake-like compared to those made using the classic muffin method, i.e. mixing dry and wet ingredients together.
These muffins aren’t as rich as butter cupcakes, yet, they retain a moist, fluffy texture that we Singaporeans love. Voila! It’s a recipe for success!
Bliss Haven has quite a number of muffin flavors to choose from. As I couldn’t wait 30 minutes for the rest of the flavors to be ready, I just took what was available: chocolate chip, banana walnut, and ham & cheese (S$1.20 each, buy 5 get 1 free).
It’s actually chocolate rice, not chocolate chip. Nothing wow. The muffin base is very fluffy and spongy. It was nice to eat when fresh and hot from the oven, but not as good when cold. I think the muffins here are a little over-browned, and the interior isn’t as moist as I’d prefer.
Much better than the chocolate chip. Incidentally, this is also one of their bestsellers. I can see why. They use ripe banana and toasted walnut, and are very generous with them. Much more generous than Chocolate N’ Spice. But I still prefer the texture of Chocolate N’ Spice’s moist and fine-crumbed muffin.
Ham & cheese:
Tried this out of curiosity. Was initially skeptical. Savoury ingredients in a sweet muffin base? Surprisingly, it wasn’t as weird as I thought it’d be. Pretty interesting blend of flavors, actually. The smoky ham and salty cheese (not much though) was an intriguing contrast that blended well with the sweet cake. It’s an acquired taste. Not bad, but not something I’d regularly buy.
If you buy 5 muffins, you get 1 free. That works out to a dollar a muffin, which I think is pretty good value for a generous-sized muffin with considerable amount of ingredients.
While I wouldn’t travel from Jurong to Toa Payoh to queue for these muffins, I think they are decent enough to warrant a repeat visit if I’m nearby. It’s also a cheap an affordable gift for friends/family/co-workers.
Bliss Haven claims to be the first fortune muffin. No, that slip of paper wasn’t baked into my muffin (thank goodness!), but was slipped into the box.
By the way, I did offer a muffin to the taxi driver, but I think he was too polite to accept. 😀
Bliss Haven Muffin
Blk 127 Toa Payoh Lorong 1
Tuesday to Sunday: 10am – 2:30pm
Closed on Mondays